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 We're glad you stopped off here - there is an important and
possibly unexpected aspect of buying a video display we think
you should know about. You can buy a screen from a lot of retailers,
and just about every TV manufacturer makes televisions that can
deliver a great picture - once the set is properly calibrated.
Most TV sets are sold through the big retail chains where manufacturers
have to directly compete with each other to get your attention.
Many years ago, it was discovered that the TV with the brightest
picture on the sales floor sold the most. It grabs your attention
in a visually noisy environment. As a result, all manufacturers
intentionally set all of their TV's to what Joel Silver from
ISF (Imaging Science Foundation) calls "Torch Mode." This means
they turn the color, brightness and contrast to maximum, all
in order to grab your attention on a showroom floor. That has
nothing to do with your viewing comfort at home! As a result,
your uncalibrated TV is pumping out too much energy, shortening
it's life span, delivering inaccurate colors, and often giving
you a headache after several hours of watching.
 Proper
calibration corrects these problems. In fact, calibration optimizes
your television's ability to deliver accurately depicted images,
greatly enhancing your viewing experience. Perhaps the best way
to see the difference is to visit our showroom and see the difference
for yourself. This is a case where seeing is definitely believing! Click
for more on the calibration process.
Overall, the video industry is evolving rapidly, especially
in the area of high-end television technologies. Naturally, we
work hard to keep abreast of the changes, and to identify the
best values in the field. Therefore, you may very well see us
recommend different brands at different times, always based on
performance for value. We currently carry Toshiba , Samsung ,
and Marantz for our television monitors. We especially
recommend Marantz for a front projection system, with
a Stewart projection screen.
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Tom's
Take:
Regarding front projection televisions and screens,
Stewart makes the best screens, period. It's true that
they are expensive, and not always a retail store's favorite
to sell since the profit margin is low. But, if you are
serious about your home theater, stick to a Stewart Screen.
Marantz has had the best value DLP projectors on the
market for the last five years. We always have one on
display, and if you stop by, I will play for you the
one DVD every store hopes you don't bring in. It shows
everything wrong with all front projection systems. The
Marantz VP-12S3 DLP front projector really shines on
this very tough DVD.
We use Colorfacts software and the Greytag MacBeth spectral
radiometer for our video calibrations to correctly sets
the color temperature of all television displays, including
Plasmas, LCD's, as well as DLP front and rear projectors.
Please give us a call and we can quote you a price on
calibrating your particular television.
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